Take a good look at ASICS Gel

In 1949, Kihachiro Onitsuka founded Onitsuka Co. Ltd, aiming to create a product that would promote sound mind and sound body in a depressed, post war Japan. Onitsuka saw that Japan’s youth were suffering from low morale and poor self esteem, and he thought that fitness was the solution to that.

The company’s design philosophy came from the most unexpected of places – their first concept occurred over dinner one night, when Onitsuka looked down at the suckers on the octopus tentacles he was eating and had a brainwave. Suction cups attached to the soles of shoes that would provide grip could be modelled on the same principle of the traction of the tentacles when they came into contact with a surface. Onitsuka’s novel design strategy was a huge success and helped to create one of the first classic asics trainers.

During the 1960s, the company began expanding and re-branded as Onitsuka Tiger, adding Tiger style stripes to the sides of the sneakers to make them more recognisable. Onitsuka Tiger enjoyed sporting success with the winner of the Boston Marathon running in a pair and the Japanese Women’s Volleyball team going on to win gold in the ’64 Tokoyo Olympics all wearing the shoe.

Shock absorbing foam insoles and gel pad cushioning for high performance, low impact running formed the basis of the cutting edge technology that proved the Asics company were – and still are – the number one choice for athletes.

Gel cushioning is probably what Asics are most acclaimed for today. It made its debut in 1987 and has remained a mainstay feature of the Asics sneaker. Aesthetically pleasing as well as high performance, the Gel Lyte has been revamped endlessly over the years, but the original and best Gel Lyte has never left the flow line collection – a testament to its enduring functionality and style.

ASICS at N9SS.

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Moscow, Nikita Blvd., 9
Opening hours:
12:00 - 22:00

It is beta-version of online-store. All goods are available in offline-store daily from 12:00 to 22:00 at Nikitsky boulevard, 9. +7 (993) 363-00-03. This product is only available in the store every day from 12:00 to 22:00, at the address Moscow, Nikitsky Boulevard